Data protection
This data protection declaration informs you about the type, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offering and the websites, functions and content associated with it as well as external online presences, such as our social media profile (hereinafter collectively referred to as the “online offer”). With regard to the terms used, such as “processing” or “person responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
Responsible person
Alexander Kersten
Copy&Concept
Alpenblickstraße 20E
82067 Ebenhausen-Schäftlarn
Germany
E-mail address: info@my-life-as-a-book.com
Link to the imprint: http://mein-leben-als-buch.de/impressum/
Types of data processed:
- Inventory data (e.g., names, addresses).- Contact data (e.g., email, telephone numbers).- Content data (e.g., text entries, photographs, videos).- Usage data (e.g., websites visited, interest in content, access times).- Meta/communication data (e.g., device information, IP addresses).
Categories of data subjects
Visitors and users of the online offering (hereinafter we refer to the affected persons collectively as “users”).
Purpose of processing
- Providing the online offering, its functions and content.- Answering contact inquiries and communicating with users.- Security measures.- Reach measurement/marketing
Terms used
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); A natural person is considered identifiable if he or she can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. “Processing” means any operation or series of operations carried out with or without the aid of automated procedures in connection with personal data. The term is broad and encompasses virtually all handling of data. “Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and for technical purposes and are subject to organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person. "Profiling" means any type of automated processing of personal data, which consists in the use of such personal data to identify certain personal aspects that relate to a natural person, in particular to analyze or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location of this natural person. The “responsible person” is the natural or legal person The person, authority, agency or other body that alone or jointly with others decides on the purposes and means of processing personal data is referred to as “processor” means a natural or legal person, authority, agency or other body that processes personal data on behalf of processed by the person responsible.
Relevant legal bases
In accordance with Article 13 GDPR, we will inform you of the legal basis for our data processing. If the legal basis is not stated in the data protection declaration, the following applies: The legal basis for obtaining consent is Article 6 Paragraph 1 Letter a and Article 7 GDPR, the legal basis for processing to fulfill our services and implement contractual measures as well Answering inquiries is Art. 6 Para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 Para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art 6 Paragraph 1 Letter f GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6 Paragraph 1 Letter d GDPR serves as the legal basis.
Safety measures
We take appropriate technical measures in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk. The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, disclosure, etc. relating to it Securing availability and its separation. We have also set up procedures to ensure that the rights of those affected are exercised, data are deleted and data are at risk. We also take the protection of personal data into account when developing or selecting hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 GDPR).
Collaboration with processors and third parties
If, as part of our processing, we disclose data to other people and companies (processors or third parties), transfer it to them or otherwise grant them access to the data, this only takes place on the basis of legal permission (e.g. if the data is transferred to third parties, such as to payment service providers, in accordance with Art. 6 Paragraph 1 lit. If we commission third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs as part of the use of third-party services or disclosure or transmission of data to third parties, this will only occur if it is done to fulfill our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 ff. GDPR are met. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a data protection level that corresponds to the EU (e.g. for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
Rights of data subjects
You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR. You have the right. 16 GDPR you have the right to request that the data concerning you be completed or that incorrect data concerning you be corrected. In accordance with Article 17 GDPR, you have the right to request that the data in question be deleted immediately, or alternatively as required of Art. 18 GDPR to request a restriction on the processing of the data. You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 GDPR and to request that it be transmitted to other responsible parties. In accordance with Article 77 of the GDPR, you also have the right to lodge a complaint with the responsible supervisory authority.
Right of withdrawal
You have the right to revoke your consent in accordance with Article 7 Paragraph 3 of the GDPR with effect for the future.
Right to object
You can object to the future processing of your data at any time in accordance with Art. 21 GDPR. The objection can in particular be made against processing for direct advertising purposes.
Cookies and right to object to direct advertising
“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offering. Temporary cookies, or “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online offering and closes their browser. Such a cookie can, for example, store the contents of a shopping cart in an online shop or a login status. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent”. For example, the login status can be saved if users visit it after several days. The interests of users can also be stored in such a cookie, which is used for range measurement or marketing purposes. “Third-party cookies” are cookies that are offered by providers other than the person responsible who operates the online offering (otherwise, if they are only their cookies, they are referred to as “first-party cookies”). We can use temporary ones and use permanent cookies and explain this in our data protection declaration. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser's system settings. The exclusion of cookies can lead to functional restrictions of this online offer. A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US website http://www. aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that not all functions of this online offer may then be able to be used.
Deletion of data
The data we process will be deleted or its processing will be restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any legal retention obligations. Unless the data is deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons. According to legal requirements in Germany, storage is carried out in particular for 10 years in accordance with Sections 147 Para. 1 AO, 257 Para. 1 No. 1 and 4, Para 4 HGB (books, records, management reports, accounting documents, trading books, documents relevant to taxation, etc.) and 6 years in accordance with Section 257 Paragraph 1 No. 2 and 3, Paragraph 4 HGB (commercial letters). According to legal requirements in Austria The storage takes place in particular for 7 years in accordance with Section 132 Paragraph 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statements of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents in connection with electronically provided services, telecommunications, radio and television services that are provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.
Agency services
We process our customers' data as part of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services. We process this Inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., email, telephone numbers), content data (e.g., text entries, photographs, videos), contract data (e.g., subject matter of the contract, term), payment data (e.g., bank details, payment history ), usage and metadata (e.g. as part of the evaluation and measurement of the success of marketing measures). As a general rule, we do not process special categories of personal data, unless these are part of commissioned processing. Those affected include our customers, interested parties and their customers, users, website visitors or employees as well as third parties. The purpose of the processing is to provide contractual services, billing and our customer service. The legal basis for processing results from Article 6 Paragraph 1 Letter b GDPR (contractual services), Article 6 Paragraph 1 Letter f GDPR (analysis, statistics, optimization, security measures). We process data that is necessary to justify and fulfill the contractual services and point out the necessity of providing them. Disclosure to external parties will only occur if it is required as part of an order. When processing the data provided to us as part of an order, we act in accordance with the instructions of the client as well as the legal requirements for order processing in accordance with Art. 28 GDPR and do not process the data for purposes other than those specified in the order. We delete the data after the legal expiry Warranty and comparable obligations. the necessity of retaining the data is reviewed every three years; In the case of statutory archiving obligations, deletion takes place after their expiry (6 years, in accordance with Section 257 Paragraph 1 HGB, 10 Years, in accordance with Section 147 Paragraph 1 AO). In the case of data that was disclosed to us by the client as part of an order, we delete the data in accordance with the specifications of the order, generally after the end of the order.
Jetpack (WordPress Stats)
Based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offering within the meaning of Art. 6 Para. 1 lit. f. GDPR), we use the Jetpack plugin (here the sub-function “Wordpress Stats”), which is a Tool for statistical evaluation of visitor access and from Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and which enable analysis of your use of the website. The information generated by the cookie about your use of this online offer is stored on a server in the USA. User profiles can be created from the processed data, which are only used for analysis and not for advertising purposes. For more information, see Automattic's privacy policy: https://automattic.com/privacy/ and Jetpack cookie notice: https://jetpack.com/support/cookies/.
Online presence in social media
We maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users who are active there and inform them about our services. When you access the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply. Unless otherwise stated in our data protection declaration, we process users' data if they communicate with us within the social networks and platforms, e.g. write posts on our online presence or send us messages.
Sharing features of AddThis
Within our online offering, the service “AddThis” (1595 Spring Hill Rd Suite 300 Vienna, VA 22182, USA) is used to share the content of this online offering within social networks (so-called sharing). The use is based on our legitimate interests, ie interest to distribute our online offering in accordance with Art. 6 Para. 1 lit. f. GDPR. AddThis uses the users' personal information to provide and carry out the sharing functions. In addition, AddThis may use users' pseudonymous information for marketing purposes. This data is stored on the user's computer using so-called "cookie" text files. Data protection declaration: http://www.addthis.com/privacy, opt-out: http://www.addthis.com/privacy/opt-out.
Created with Datenschutz-Generator.de by RA Dr. Thomas Schwenke
